Devin Beggs Zertuche DDS indoor sign hero

Zertuche DDS—Brand Identity

Endodontic Specialists

Zertuche, DDS is a referral–based dental office specializing in endodontics.

Zertuche, DDS enlisted us to design their brand identity with an emphasis on fostering an environment that is comforting to patients.

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Devin Beggs Zertuche DDS company values

The Logo

The logo is timeless, simple, and conveys the premium quality of Dr. Zertuche’s work. It looks beautiful at every size, from outdoor signage to elegant business cards.

Devin Beggs Zertuche DDS logo
Devin Beggs Zertuche DDS stationery business cards logo
Devin Beggs Zertuche DDS outdoor wood sign logo

The Typeface

Museo 700 gives Zertuche DDS a bold look with some unique character.

Using Museo 300 on all printed forms provides continuity across Zertuche DDS’s brand.

Museo font 700 300
Devin Beggs Zertuche DDS business card
Simple Modern Brochure Mockup by Anthony Boyd Graphics

Brand Colors

“Blue nile” embodies elegant tranquility. When paired with simple offwhite and off-black, this color has a soothing effect.

We also included elements with a natural wood finish, to make the office feel less “office-y” and more “home-y”.

Devin Beggs Zertuche DDS envelope logo
Devin Beggs Zertuche DDS outdoor wood sign wordmark

“Devin was fantastic to work with, very responsive, and professional. He understood my vision and designed a brandmark that reflects the company’s culture.”

—Christina Zertuche, DDS

“Devin was fantastic to work with, very responsive, and professional. He understood my vision and designed a brandmark that reflects the company’s culture.”

—Christina Zertuche, DDS

Devin Beggs Zertuche DDS indoor sign hero